Sentiment Analysis
What are your customers thinking—and how are they feeling about your company and its products? You have product reviews and social media posts, but getting a more thorough sense of their thoughts is hard without conducting repeated focus groups and surveys. At least, it was. Skylytics uses natural language processing (NLP) algorithms to analyze consumer content: what they’re saying on social media, when engaging with your chatbots, on customer service call conversations, in customer reviews, and more. We analyze this language, enabling actionable data-driven decisions for your marketing and product teams. We can also engage in analysis to reveal consumers’ sentiments about your competition, allowing you to include those data points in your own business decisions.