Forecasting is one of the most essential functions of a company’s sales team. It provides input into other critical business functions, like how much raw material to source, what kind of customer outreach to undertake, and how much revenue a company can expect to produce within a certain timeframe. Human-based, model-driven forecasting is rudimentary and can leave too much room for error, unfulfilled orders, and unshipped products. By analyzing historical, seasonal, and market data at unprecedented depth—and timeliness—Skylytics’ continuous intelligence capabilities can enable highly accurate forecasting to keep business leaders informed about the likely scenarios their organizations may encounter.